Turn AVVO, Martindale-Hubbell, and SuperLawyers on Their Heads, and What Do You Get?


Let’s Do Something Great!

New England Estate Planning (“NEEP”), is, among other things, a state-specific automated drafting site for lawyers licensed in Maine, New Hampshire, and Massachusetts, and is now open for attorney registration.

While the site, www.newenglandestateplanning.com, is not yet ready for attorney use, we are now open for registration and doing beta testing on the site. We hope to launch the site in phases starting on January 1, 2021.

Attorney registration is simple and can be done online in a few minutes. Please visit www.newenglandestateplanning.com.  We will confirm through your bar that you are an active member. If you would like additional passwords for staff, please let us know their names and email addresses, and we will provide you with separate passwords for their use.  If a staff member leaves your firm, please let us know so that we can cancel their access.

Most of the features of NEEP are free to attorneys and their staff.  A premium area will be carved out as a possible future place for the development of subscription-based forms.

To help NEEP succeed, we need your help.  Encourage attorneys that you know to register!  Forward the site link and this blog post.  The more lawyers that register and that eventually use NEEP, the greater the likelihood that NEEP can eventually attract enough subscribers to the directory to enable the site to be self-sufficient.  A populated directory also creates a resource for lawyers of businesses that are vetted by attorneys.  Once the directory is populated with businesses, you can continue to help NEEP by using and rating the businesses listed in the directory just as you would on Google, Yelp, or similar sites.  Attorney ratings are anonymous.  Lawyers can also pay for a subscription listing in the directory or subscribe to the premium service.

For as long as I can remember, lawyers have been the contestants in a never-ending beauty contest.  When I started practicing, that meant being listed in Martindale-Hubbell.  Their large handsome printed volumes were a standard set in many law offices.  Today,  thanks to the web, we have AVVO, Martindale-Hubbell, SuperLawyers, Lawyers.com, LegalMatch, Findlaw, and the list goes on.  Most of them don’t ask you if you want to be listed.  You are just listed – it’s a right protected by the 1st Amendment. Most of them want you to pay them and not an insignificant amount either.   You might get some SEO juice out of the deal, but my bet is that these services are not making your phone ring off the hook, particularly if you are just getting started.  Don’t like your rating or reviews?  Too bad. You have to live with it.   Moreover, do any of them help you practice day-to-day?  Do they make your practice more efficient?  Provide you with tools?  Anything of substance?  Anyone? Anyone?

However, if you turn AVVO, Martindale-Hubbell, SuperLawyers, and all the rest of them, on their heads and, in the process, got some assistance with working faster, more efficiently, and with no added cost, what do you get?  NEEP, that’s what and, it’s not cheap, it’s free (mostly).  Anyway, that’s what we are trying to build, and it’s for you, the estate planning lawyer because we know that, someday you will need “that form” or “that resource” or that “professional referral” and when that day comes, we hope that you will find “that” on NEEP.

To learn more, please visit http://www.newenglandestateplanning.com.  Contact us at info@newenglandestateplanning.com.

Happy New Year!

About Smilie G. Rogers

Smilie is an elder law, estate planning, probate, and tax attorney at Brennan & Rogers, PLLC, with offices in York and Kennebunk, Maine. See www.brennanrogers.com. Licensed to practice law in Maine, Massachusetts, and New Hampshire and licensed, but inactive, in Virginia. Smilie is also the founder of New England Estate Planning, see www.newenglandestateplanning.com, a fledgling website with the stated purpose of sharing legal knowledge and know-how, including automated forms, with and among estate planning lawyers.
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